基本素養 Basic Literacy

專業倫理與人文素養
Professional Ethics and Spirit of Humanism
終身學習與服務精神
Lifelong learning and the spirit of service
多元文化與國際視野
Multicultural and Global Vision
永續環境與社會關懷
Sustainable Environment and Social Concern

核心能力 Competence

民航分析能力
Analysis Ability in Civil Aviation
創新與設計
Innovation and Design
工程實作
Engineering Practicum
整合與管理
Integration and Management
民航專業知識
Professional Knowledge in Civil Aviation
表達與科技論文撰寫
Technical Writing and Presentation
基礎學理
Fundamental Theories

課程概述 Course Description

此課程是為了使你/妳進入航空公司工作的準備課程,並奠定未來能夠成為一位航空公司專業經理人的知識與修練
This program will facilitate you to start your career in airline industry, and eventually equip the capacity as a modern , and professional airline manager

課程學習目標 Course Objectives

  • This program is part of the MBA program in graduate school focused on airline
  • The program will be using English supporting by mandarin. The program is to
  • accommodate the requirements of graduate school students and under
  • undergraduate students in college of engineering, department of transportation
  • of management school and students of undergraduate of foreign language,
  • as well as the international students to upgrade students’ leadership and
  • and managerial skills on top of n top of their technical skill and technical
  • and knowledge. The key focus is to to equip students having the adequate
  • management fundamental theories and business practices in airline and aviation.
  • The first session will be conducted on 17 September 2022.
  • 課程進度 Progress Description

    進度說明 Progress Description
    1Airline industry history and its developments
    2Air transport overview and aviation industry’s contemporary issues
    3Passenger Air Tariff and Air Fare (Rules and Rates) and Airline Ticketing
    4Airline economics and its impact to airline/aviation by COVID-19
    5Airline Computerized Reservation System CRS and Global Distribution System GDS
    6Airline Revenue Management
    7Airline Ground Operation and Flight Operation
    8Airline Customer Services and flight irregularity handling
    9Mid-semester examination
    10Managing airline distributions, frequent flyer program and airline alliance
    11Budget Airlines (Low-Cost Carrier LCC), ancillary revenue and air cargo
    12Airline planning process – fleet plan, network and route and frequency plan
    13Aviation safety, aviation security, ICAO and CAA compliance and IOSA by IATA
    14Airline operating cost, productivity and profitability
    15Airline strategic management and how to compile an airline business plan
    16Compiling an airline annual business plan (or airline marketing plan) - I
    17Compiling an airline annual business plan (or airline marketing plan) - II
    18End-semester examination
     以上每週進度教師可依上課情況做適度調整。The schedule may be subject to change.

    課程是否與永續發展目標相關調查
    Survey of the conntent relevant to SDGs

    本課程與SDGs相關項目如下:
    This course is relevant to these items of SDGs as following:
    • 消除貧窮 (No poverty)
    • 消除飢餓 (Zero hunger)
    • 健康與福祉 (Good health and Well Being)
    • 教育品質 (Quality Education)
    • 性別平等 (Gender Equality)
    • 可負擔能源 (Affordable and clean energy)
    • 就業與經濟成長 (Decent work and Economic growth)
    • 工業、創新與基礎建設 (Industry Innovation and infrastructure)
    • 減少不平衡 (Reduced Inequalities)
    • 責任消費與生產 (Responsible consumption and production)
    • 氣候行動 (Climate action)
    • 海洋生態 (Life below water)
    • 陸地生態 (Life on land)
    • 和平與正義制度 (Peace justice and strong institutions)
    • 全球夥伴 (Partnerships for goals)

    有關課程其他調查 Other Surveys of Courses

    1.本課程是否規劃業界教師參與教學或演講? 是,約 1 次
    Is there any industry specialist invited in this course? How many times? Yes, about 1 times.
    2.本課程是否規劃含校外實習(並非參訪)? 否
    Are there any internships involved in the course? How many hours? No
    3.本課程是否可歸認為學術倫理課程? 是,含學術倫理課程 6 小時
    Is this course recognized as an academic ethics course? In the course how many hours are regarding academic ethics topics? Yes, about 6 hours
    4.本課程是否屬進入社區實踐課程? 否
    Is this course recognized as a Community engagement and Service learning course? Which community will be engaged? No

    教師上傳大綱內容
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    NCKU SEMINAR V1 (1).pdf