基本素養 Basic Literacy

核心能力 Competence

口語表達/ 簡報能力
學生應具備良好之口語表達及簡報能力
Oral Communication/ Presentation
Students should be able to communicate effectively verbally and in presentation.
寫作能力
學生應具備良好之寫作能力
Written Communication
Students should be able to communicate effectively in writing.
創新能力
學生應具備創造及創新之能力
Creativity and Innovation
Students should demonstrate creativity and innovation skills.
解決問題能力
學生應具備解決問題之能力
Problem Solving Skills
Students should be able to solve strategic problems.
分析能力
學生應具備良好的分析能力
Analytical Skills
Students should demonstrate analytical skills.
倫理道德觀與社會責任
學生應具備良好倫理道德觀與正確之社會責任觀
Ethic & Social Responsibility
Students should possess ethic and social responsibility.
領導能力
學生應具備良好領導能力
Leadership
Students should demonstrate leadership skills demanded of a person in authority.
國際觀
學生應具備良好的國際觀
Global Awareness
Students should possess a global perspective.
批判能力
學生應具備良好的批判能力
Critical Thinking
Students should possess critical thinking skills.
專業技能
學生應具備良好的專業態度與技能
Values, Skills & Professionalism
Students should possess the necessary skills and values demanded of a true professional.
資訊科技能力
學生應具備資訊科技能力
Information Technology
Students should possess information technology skills.
管理能力
學生應具備良好的管理能力
Management Skills
Students should possess management skills.

課程概述 Course Description

基於服務品質的獨特特性,存在於服務業的挑戰及所應用的行銷組合與一般製造業相當不同,本課程將幫助學生了解如何有效管理及發展服務行銷策略,並且學習如何處理常見的服務問題及強化顧客關係,本課程內容將涉及老師講解,播放影片,課堂討論及小組報告。
Due to the unique nature of service quality, the challenges found and the aspects of marketing mix applied in service industries are distinct from those in product industries. The purpose of this course is to help students understand how to manage and market services and develop skills of handling the typical service problems and strengthening customer relationships. This course involves lectures, videos, discussions, group presentations and a research project.

課程學習目標 Course Objectives

  • Identify and describe the key principles of services marketing
  • Understand services marketing tools and concepts
  • Develop a customer-oriented mind-set in the service industry.
  • 課程進度 Progress Description

    進度說明 Progress Description
    1Introduction to the course
    2What are services? / Consumer behavior in a service context
    3Public holiday
    4Positioning services
    5Product strategy for services
    6Place strategy for services
    7Price strategy for services
    8Public holiday
    9Test I
    10Promotion strategy for services
    11In-class activity
    12Designing and managing service processes
    13Crafting service environment
    14Managing people for service advantage
    155-min presentation about a service experience
    16Test II
    17Group project presentation
    18Final exam
     以上每週進度教師可依上課情況做適度調整。The schedule may be subject to change.

    課程是否與永續發展目標相關調查
    Survey of the conntent relevant to SDGs

    本課程與SDGs相關項目如下:
    This course is relevant to these items of SDGs as following:
    • 責任消費與生產 (Responsible consumption and production)

    有關課程其他調查 Other Surveys of Courses

    1.本課程是否規劃業界教師參與教學或演講? 否
    Is there any industry specialist invited in this course? How many times? No
    2.本課程是否規劃含校外實習(並非參訪)? 否
    Are there any internships involved in the course? How many hours? No
    3.本課程是否可歸認為學術倫理課程? 否
    Is this course recognized as an academic ethics course? In the course how many hours are regarding academic ethics topics? No
    4.本課程是否屬進入社區實踐課程? 否
    Is this course recognized as a Community engagement and Service learning course? Which community will be engaged? No