基本素養 Basic Literacy

倫理道德觀
學生應具備良好倫理道德觀
Ethic
Students should possess ethic.
國際觀
學生應具備良好的國際觀
Global Awareness
Students should possess a global perspective.
社會責任
學生應具備正確之社會責任觀
Social Responsibility
Students should possess socialresponsibility.

核心能力 Competence

口語表達/簡報能力
學生應具備良好之口語表達及簡報能力
Oral Communication/ Presentation
Students should be able to communicate effectively verbally and in presentation.
寫作能力
學生應具備良好之寫作能力
Written Communication
Students should be able to communicate effectively in writing.
創新能力
學生應具備創造及創新之能力
Creativity and Innovation
Students should demonstrate creativity and innovation skills.
解決問題能力
學生應具備解決問題之能力
Problem Solving Skills
Students should be able to solve strategic problems.
分析能力
學生應具備良好的分析能力
Analytical Skills
Students should demonstrate analytical skills.
領導能力
學生應具備良好領導能力
Leadership
Students should demonstrate leadership skills demanded of a person in authority.
批判能力
學生應具備良好的批判能力
Critical Thinking
Students should possess critical thinking skills.
專業技能
學生應具備良好的專業態度與技能
Values, Skills & Professionalism
Students should possess the necessary skills and values demanded of a true professional.
資訊科技能力
學生應具備資訊科技能力
Information Technology
Students should possess information technology skills.
管理能力
學生應具備良好的管理能力
Management Skills
Students should possess management skills.

課程概述 Course Description

此門課為大學部電信領域學生的最後一門課,目的在於整合之前所修習電信產業相關課程如網路經濟、電信科技、服務業行銷以對電信產業的經營與管理有更深一層的認識。因此,策略擬定與評估為課程訓練的主軸以連接電信營運上的各個要件。透過策略擬定的三個主要步驟(Input, matching, and decision),學生能系統化的收集電信產業資料並對所收集到的資訊利用各種的分析模式(SWOT, BCG,IEM,SPACE,GRAND)進行客觀的評估,根據評估後的資料以QSPM架構探討何種策略具有優先性。課程進行當中會依據學生對網路經濟與電信科技的了解程度,適度補充相關知識以增進對產業的了解。
This course is the capstone of telecommunication division students to integrate previous classes in telecommunication economics, technology and service industry marketing for a big picture of this sector. Therefore, strategic management becomes the main theme to link each operations and management component for providing a theoretic model with suitable quantitative and qualitative training. In addition, the textbook, Strategic Management, offers basic strategy planning skills in strategy formulation, implementation, and evaluation as the first step. Strategic management will be applied into telecommunication firms for comprehending the essence of competition and evolution as the next step. The two-step training enables students to compare, analyze, evaluation various telecommunication related firms’ operations and management.

課程學習目標 Course Objectives

  • 介紹電信產業發展的趨勢以及其所帶動形成的產業環境
  • 對國內通信產業的發展與現今之法規體制,做整體解說
  • 通信產業的產業組織應如何設計,事業行為應如何引導、規範
  • 課程進度 Progress Description

    進度說明 Progress Description
    1第一章 通信產業經濟分析基礎概念
    2第二章 市場機能與政府角色
    3第三章 通信服務之需求
    4第四章 網路效果對通信需求的影響
    5第五章 通信服務之供給
    6第六章 通信產業之制度性管理 (Institutional Arrangement)
    7第七章 通信產業之結構管制
    8第八章 通信產業之行為管制
    9第九章 通信產業之價格管制
    10第十章 獨占市場之費率管制
    11第十一章 競爭性市場之費率管制
    12第十二章 通信產業之網路互連管制
    13第十三章 通信網路互連接續費之經濟分析
    14第十四章 網際網路互連
    15第十五章 通信產業之不對稱管制
    16第十六章 通信產業之網路整建
    17第十七章 通信產業之普及服務政策
    18第十八章 數位匯流與通信產業發展
     以上每週進度教師可依上課情況做適度調整。The schedule may be subject to change.

    有關課程其他調查 Other Surveys of Courses

    1.本課程是否規劃業界教師參與教學或演講? 否
    Is there any industry specialist invited in this course? How many times? No
    2.本課程是否規劃含校外實習(並非參訪)? 否
    Are there any internships involved in the course? How many hours? No
    3.本課程是否可歸認為學術倫理課程? 否
    Is this course recognized as an academic ethics course? In the course how many hours are regarding academic ethics topics? No
    4.本課程是否屬進入社區實踐課程? 否
    Is this course recognized as a Community engagement and Service learning course? Which community will be engaged? No

    教師上傳大綱內容
    本資訊僅提供本校師生參考。有著作權,非本校人員若欲使用本資訊,請洽本校取得授權。
    © (2008-2023) National Cheng Kung University ALL RIGHTS RESERVED.

    110年電信經營與管理課程大綱.pdf