基本素養 Basic Literacy

倫理道德觀
學生應具備良好倫理道德觀
Ethic
Students should possess ethic.
國際觀
學生應具備良好的國際觀
Global Awareness
Students should possess a global perspective.
社會責任
學生應具備正確之社會責任觀
Social Responsibility
Students should possess socialresponsibility.

核心能力 Competence

口語表達/簡報能力
學生應具備良好之口語表達及簡報能力
Oral Communication/ Presentation
Students should be able to communicate effectively verbally and in presentation.
寫作能力
學生應具備良好之寫作能力
Written Communication
Students should be able to communicate effectively in writing.
創新能力
學生應具備創造及創新之能力
Creativity and Innovation
Students should demonstrate creativity and innovation skills.
解決問題能力
學生應具備解決問題之能力
Problem Solving Skills
Students should be able to solve strategic problems.
分析能力
學生應具備良好的分析能力
Analytical Skills
Students should demonstrate analytical skills.
領導能力
學生應具備良好領導能力
Leadership
Students should demonstrate leadership skills demanded of a person in authority.
批判能力
學生應具備良好的批判能力
Critical Thinking
Students should possess critical thinking skills.
專業技能
學生應具備良好的專業態度與技能
Values, Skills & Professionalism
Students should possess the necessary skills and values demanded of a true professional.
資訊科技能力
學生應具備資訊科技能力
Information Technology
Students should possess information technology skills.
管理能力
學生應具備良好的管理能力
Management Skills
Students should possess management skills.

課程概述 Course Description

本課程主要的目的有二:(一)瞭解服務業行銷的基本觀念與作法;(二)學習運用課程所學習的知識。課程主要內容包括:服務業行銷之獨特處;服務業行銷之研究架構;服務業之市場定位;服務業之需要管理;服務的創造與運送;服務業之訂價策略;服務業之促銷;以及服務業之行銷組織。
The objectives of this course are two: (1) to understand the fundamental concepts and skills of services marketing, (2) to learn how to apply those concepts and skills into real practice.

課程學習目標 Course Objectives

  • 瞭解服務業行銷的基本觀念與作法
  • 透過個案討論與學期專題報告,探討服務業的實際行銷作為
  • 學習運用課程所學習的行銷知識與方法在個人生活與工作上
  • 課程進度 Progress Description

    進度說明 Progress Description
    1課程介紹
    2服務業的崛起與重要性 / 服務的內涵
    3服務的內涵
    4服務業消費者購買過程與行為
    5顧客知覺價值、服務品質與顧客滿意度
    6顧客關係與顧客忠誠度
    7顧客體驗與體驗行銷
    8服務的STP與創新
    9期中考
    10服務實體環境
    11服務人員
    12服務流程與供需管理
    13個案討論
    14服務業的定價
    15服務業的溝通
    16服務業的通路
    17期末報告
    18期末考
     以上每週進度教師可依上課情況做適度調整。The schedule may be subject to change.

    有關課程其他調查 Other Surveys of Courses

    1.本課程是否規劃業界教師參與教學或演講? 否
    Is there any industry specialist invited in this course? How many times? No
    2.本課程是否規劃含校外實習(並非參訪)? 否
    Are there any internships involved in the course? How many hours? No
    3.本課程是否可歸認為學術倫理課程? 否
    Is this course recognized as an academic ethics course? In the course how many hours are regarding academic ethics topics? No
    4.本課程是否屬進入社區實踐課程? 否
    Is this course recognized as a Community engagement and Service learning course? Which community will be engaged? No