基本素養 Basic Literacy

倫理道德觀與社會責任
學生應具備良好倫理道德觀與正確之社會責任觀
Ethic & Social Responsibility
Students should possess ethic and social responsibility.
國際觀
學生應具備良好的國際觀
Global Awareness
Students should possess a global perspective.

核心能力 Competence

口語表達/ 簡報能力
學生應具備良好之口語表達及簡報能力
Oral Communication/ Presentation
Students should be able to communicate effectively verbally and in presentation.
寫作能力
學生應具備良好之寫作能力
Written Communication
Students should be able to communicate effectively in writing.
創新能力
學生應具備創造及創新之能力
Creativity and Innovation
Students should demonstrate creativity and innovation skills.
解決問題能力
學生應具備解決問題之能力
Problem Solving Skills
Students should be able to solve strategic problems.
分析能力
學生應具備良好的分析能力
Analytical Skills
Students should demonstrate analytical skills.
領導能力
學生應具備良好領導能力
Leadership
Students should demonstrate leadership skills demanded of a person in authority.
批判能力
學生應具備良好的批判能力
Critical Thinking
Students should possess critical thinking skills.
專業技能
學生應具備良好的專業態度與技能
Values, Skills & Professionalism
Students should possess the necessary skills and values demanded of a true professional.
資訊科技能力
學生應具備資訊科技能力
Information Technology
Students should possess information technology skills.
管理能力
學生應具備良好的管理能力
Management Skills
Students should possess management skills.

課程概述 Course Description

促使學員瞭解市場行銷之基本概念。幫助學員瞭解市場行銷活動之重要單元及其在實務上之應用。培養學員市場行銷規劃之能力。幫助學員瞭解市場行銷活動與企業發展之關係。 培養學員口頭及書面報告能力。
促使學員瞭解市場行銷之基本概念。幫助學員瞭解市場行銷活動之重要單元及其在實務上之應用。培養學員市場行銷規劃之能力。幫助學員瞭解市場行銷活動與企業發展之關係。 培養學員口頭及書面報告能力。

課程學習目標 Course Objectives

  • Define marketing and outline the steps in the marketing process
  • Explain the importance of understanding the marketplace and customers
  • Discuss and identify marketing strategies for customer relaitonship
  • 課程進度 Progress Description

    進度說明 Progress Description
    1Introduction
    2Marketing: creating ad capturing customer value
    3Company and marketing strategy
    4Analysing the marketing environment
    5Managing marketing information to gain customer insights
    6Understanding customer and business buyer behaviour
    7Customer-driven marketing strategy
    8Products, services, and brands
    9Midterm exam
    10New product development and product life-cycle strategies
    11Pricing
    12Marketing Channels
    13Engaging consumers and communicating customer value
    14The global market place
    15Final presentation
    16Final presentation
    17Final Exam
    18Course Integration
     以上每週進度教師可依上課情況做適度調整。The schedule may be subject to change.

    課程是否與永續發展目標相關調查
    Survey of the conntent relevant to SDGs

    本課程與SDGs相關項目如下:
    This course is relevant to these items of SDGs as following:
    • 就業與經濟成長 (Decent work and Economic growth)
    • 責任消費與生產 (Responsible consumption and production)

    有關課程其他調查 Other Surveys of Courses

    1.本課程是否規劃業界教師參與教學或演講? 否
    Is there any industry specialist invited in this course? How many times? No
    2.本課程是否規劃含校外實習(並非參訪)? 否
    Are there any internships involved in the course? How many hours? No
    3.本課程是否可歸認為學術倫理課程? 否
    Is this course recognized as an academic ethics course? In the course how many hours are regarding academic ethics topics? No
    4.本課程是否屬進入社區實踐課程? 否
    Is this course recognized as a Community engagement and Service learning course? Which community will be engaged? No