基本素養 Basic Literacy
■ 倫理道德觀與社會責任
學生應具備良好倫理道德觀與正確之社會責任觀
Ethic & Social Responsibility
Students should possess ethic and social responsibility.
□ 國際觀
學生應具備良好的國際觀
Global Awareness
Students should possess a global perspective.
核心能力 Competence
■ 口語表達/
簡報能力
學生應具備良好之口語表達及簡報能力
Oral Communication/ Presentation
Students should be able to communicate effectively verbally and in presentation.
□ 寫作能力
學生應具備良好之寫作能力
Written Communication
Students should be able to communicate effectively in writing.
■ 創新能力
學生應具備創造及創新之能力
Creativity and Innovation
Students should demonstrate creativity and innovation skills.
■ 解決問題能力
學生應具備解決問題之能力
Problem Solving Skills
Students should be able to solve strategic problems.
□ 分析能力
學生應具備良好的分析能力
Analytical Skills
Students should demonstrate analytical skills.
□ 領導能力
學生應具備良好領導能力
Leadership
Students should demonstrate leadership skills demanded of a person in authority.
□ 批判能力
學生應具備良好的批判能力
Critical Thinking
Students should possess critical thinking skills.
□ 專業技能
學生應具備良好的專業態度與技能
Values, Skills & Professionalism
Students should possess the necessary skills and values demanded of a true professional.
□ 資訊科技能力
學生應具備資訊科技能力
Information Technology
Students should possess information technology skills.
■ 管理能力
學生應具備良好的管理能力
Management Skills
Students should possess management skills.
課程概述 Course Description
1. IS and management in the enterprise context. 2. The strategic, customer value, relationship management, B2B/B2C of a enterprise using the conceptual frameworks. 3. The web revolution, EC, e-Business, KM, and c-commerce.1. IS and management in the enterprise context. 2. The strategic, customer value, relationship management, B2B/B2C of a enterprise using the conceptual frameworks. 3. The web revolution, EC, e-Business, KM, and c-commerce.
課程學習目標 Course Objectives
課程進度 Progress Description
| 進度說明 Progress Description | |
|---|---|
| 1 | Introduction |
| 2 | C.1: Strategic CRM Today |
| 3 | C.2: Concepts of customer value C.3: Strategic CRM C.4: Implementing the CRM strategy |
| 4 | C.5: Customer Analytics I C.6: Customer Analytics II |
| 5 | C.10: Loyalty programs: Design and effectiveness C.11: Campaign management |
| 6 | 春假 |
| 7 | C.12: Impact of CRM on MKT channels C.13: CRM issues in the B2B &B2C context |
| 8 | C.14: Customer Privacy Concerns and Privacy Protective Responses C.15: CRM in Social Media |
| 9 | C.16: Application of CRM in the B2B &B2C scenarios I C.17: Application of CRM in the B2B &B2C scenarios II C.18: Future of CRM |
| 10 | Speech |
| 11 | 以Data Mining 技術結合SOM 和K-Mean 的消費者分群方法於顧客關係管和績效獲性評估性之實證研究, 資訊管理學報 2004 |
| 12 | An examination of negative e-WOM adoption: Brand commitment as a moderator, Decision Support Systems, 59, 206-218 |
| 13 | The effects of response strategies and severity of failure on consumer attribution with regard to negative word-of-mouth, Decision Support Systems, 71, 48-61 |
| 14 | Test |
| 15 | Final |
以上每週進度教師可依上課情況做適度調整。The schedule may be subject to change.
有關課程其他調查 Other Surveys of Courses
1.本課程是否規劃業界教師參與教學或演講? 是，約 1 次Is there any industry specialist invited in this course? How many times? Yes, about 1 times.
2.本課程是否規劃含校外實習(並非參訪)? 否
Are there any internships involved in the course? How many hours? No
3.本課程是否可歸認為學術倫理課程? 否
Is this course recognized as an academic ethics course? In the course how many hours are regarding academic ethics topics? No
4.本課程是否屬進入社區實踐課程? 否
Is this course recognized as a Community engagement and Service learning course? Which community will be engaged? No