基本素養 Basic Literacy
■ 人文素養
Humanistic Quality
□ 公民素養
Civic Literacy
□ 社會關懷
Society Care
■ 國際視野
Global Perspective
核心能力 Competence
□ 跨領域整合能力
Abilities of interdisciplinary integration
□ 創意產業研發能力
Abilities of research in developing creative industries
■ 科技應用與設計能力
Abilities of applying technology and design
■ 多元與在地文化匯流能力
Abilities of multicultural and local culture convergence
課程概述 Course Description
本課程將由國際與國內的例子來檢視，並提出文化遺產行銷產業時提出運用性的原則時所面臨的諸多議題，幫助學生藉由案例研究與親身經驗檢視文化遺產之永續發展。課程內容將分別由三種相互關連並且相互影響的階段著手，第一部分是文化遺產營銷之定義；第二部分是文化遺產營銷之內涵、釋義、範例與討論；第三部分則是利用範例研究提出看法，來擴大與延展並呈現運用行銷概念於文化遺產的相關問題。本課程目標在於藉由國內外與區域性向度之策略，提供學生必要的文化遺產行銷與經營的工具，以強化與提升文化遺產的營銷，學生除了將理解文化遺產營銷的本質與目的外，也將瞭解文化遺產營銷的成功標的與指標。以下為本課程所涵括之主題： 1.文化遺產永續與觀光； 2.教育與展覽之概念化運用； 3.文化遺產之詮釋與公共性。This course addresses the issues facing in applying the generic principles of heritage marketing industry by an outlook internationally as well as nationally. This course is generalised into three categories which are interrelated and also interacted. ‧Introduction, including definitions. ‧Contents, explanations, examples and discussion. ‧Case studies to provide ‘insights’ to amplify and illustrate applied marketing heritage concepts and issues
課程學習目標 Course Objectives
課程進度 Progress Description
| 進度說明 Progress Description | |
|---|---|
| 1 | Course Introduction - Defining terms/Background on the history of the ‘heritage industry’. |
| 2 | 1. Summary and discussion of heritage terminology,international charters, and agencies, major international organizations 2. World heritage sites, cultural heritage conservation, impacts of heritage tourism. |
| 3 | Interpreting cultural heritage: Its principles and visitor’s interest. The products and their raw material. |
| 4 | Invited guest lecture (I) |
| 5 | Invited guest lecture (II) |
| 6 | School activity week- off |
| 7 | Field trip(I): Cultural collection in the cityOn site Interpretation |
| 8 | Field trip(II): Cultural probes (pre-arranged to conduct interview) |
| 9 | Invited guest lecture (III) |
| 10 | Field trip(III): Cultural collection in rural area/On site InterpretationField trip(IV): Cultural probes |
| 11 | Invited guest lecture (IV) |
| 12 | Present findings of cultural collections Service Design for city game (1): Integration of collections |
| 13 | Service Design for city game (2): Defining theme/ target |
| 14 | Service Design for city game (3): Reverse brainstorming for implementation |
| 15 | Service Design for city game (4): Collaborative ideation |
| 16 | Service Design for city game (5): System design |
| 17 | Site Presentation & Exhibition/ Written report/- invited guests as external reviewers Final discussion/ Course Feedback/ Self-evaluation |
以上每週進度教師可依上課情況做適度調整。The schedule may be subject to change.
課程是否與永續發展目標相關調查
Survey of the conntent relevant to SDGs
本課程與SDGs相關項目如下：
This course is relevant to these items of SDGs as following:
- 健康與福祉 (Good health and Well Being)
- 教育品質 (Quality Education)
- 就業與經濟成長 (Decent work and Economic growth)
- 減少不平衡 (Reduced Inequalities)
- 永續城市與社區 (sustainable cities and communities)
- 責任消費與生產 (Responsible consumption and production)
有關課程其他調查 Other Surveys of Courses
1.本課程是否規劃業界教師參與教學或演講? 否Is there any industry specialist invited in this course? How many times? No
2.本課程是否規劃含校外實習(並非參訪)? 否
Are there any internships involved in the course? How many hours? No
3.本課程是否可歸認為學術倫理課程? 否
Is this course recognized as an academic ethics course? In the course how many hours are regarding academic ethics topics? No
4.本課程是否屬進入社區實踐課程? 是，社區名稱 左鎮
Is this course recognized as a Community engagement and Service learning course? Which community will be engaged? Yes, Community name 左鎮