基本素養 Basic Literacy

環境關懷、敬業樂群
人文素養
公民素養
社會關懷
國際視野

核心能力 Competence

自我勞動服務之認知及能力、擴展團隊生活學習之意願
專業與跨域能力
思考與判斷能力
語文與溝通能力
創新與領導能力

課程概述 Course Description

跨境電子商務是現今與未來的趨勢,它同時結合了零售、行銷、貿易、廣告等新形態的商業模式。它的崛起與現今的科技、物流、金流的發展有著密切關係。本課程將兼具實務與理論基礎,教導學生們如何運用創新的思維與獨到的眼光,於新時代的互聯網洪流中發展崛起是本堂課的重點。另外,講師將帶領學生運用課堂所學實踐大學生在校創新創業,奠基學生未來創業發展的技能與經驗。
Cross-border E-commerce is the current and future trend. It also combines new forms of business models such as retail, marketing, trade, and advertising. It is closely related to the development of current technology, logistics, and financial flows. This course will have practical and theoretical foundations. Teaching students how to use innovative thinking and unique vision to develop in the new era of the Internet is the focus of this class. In addition, the lecturer will lead the students to apply what they have learned in the classroom to practice undergraduate innovation and entrepreneurship, laying a foundation for students' future development skills and experience.

課程學習目標 Course Objectives

  • 激發創新思維與創造力
  • 洞悉商機能力、分析個案能力、評估事業風險能力
  • 應用課堂所學結合自身特長於職涯發展中
  • 課程進度 Progress Description

    進度說明 Progress Description
    1跨境電子商務與大學生創業課程概述及評分標準
    2跨境電子商務:起源、現況與未來商機
    3大數據時代:流量、關鍵字、雲端
    4網紅行銷:Youtube、Fb、Ig
    5電商平台:經營策略與銷售關鍵
    6成長駭客:大學生創業的條件與方法
    7創業團隊組成、創業點子發想、商業計劃書撰寫
    8創業項目啟動:最小可行性商品推展
    9創業項目路演:邀請投資人到校評比
    10創業沙龍:與企業家面對面座談
    11成果發表會
    12課程複習與總結
     以上每週進度教師可依上課情況做適度調整。The schedule may be subject to change.

    課程是否與永續發展目標相關調查
    Survey of the conntent relevant to SDGs

    本課程與SDGs相關項目如下:
    This course is relevant to these items of SDGs as following:
    • 教育品質 (Quality Education)
    • 就業與經濟成長 (Decent work and Economic growth)
    • 工業、創新與基礎建設 (Industry Innovation and infrastructure)
    • 全球夥伴 (partnerships for goals)

    有關課程其他調查 Other Surveys of Courses

    1.本課程是否規劃業界教師參與教學或演講?
    Is there any industry specialist invited in this course? How many times?
    2.本課程是否規劃含校外實習(並非參訪)?
    Are there any internships involved in the course? How many hours?
    3.本課程是否可歸認為學術倫理課程? 否
    Is this course recognized as an academic ethics course? In the course how many hours are regarding academic ethics topics? No
    4.本課程是否屬進入社區實踐課程?
    Is this course recognized as a Community engagement and Service learning course? Which community will be engaged?