基本素養 Basic Literacy

倫理道德觀
具備良好的倫理道德觀
Ethical Reasoning
Graduate students should be able to identify ethical dilemmas and to determine necessary courses of action.
社會責任觀
具備良好的社會責任觀
Social Responsibility
To Possess the Social Responsibility
國際視野
訓練學生以全球性視野思考
Global Vision
Graduate students should possess a global economic perspective and a vision of the global business environment.

核心能力 Competence

口語溝通能力
培養良好口語溝通能力
Oral Communication / Speaking
Graduate students should be able to appreciate business research and to present research findings/ results effectively in speaking.
寫作能力
培養良好寫作能力
Written Communication / Writing
Graduate students should be able to appreciate business research and to present research findings/ results effectively in writing.
創新能力
具備創新能力
Innovation
Graduate students should be able to analyze business situations and to recommend innovative resolutions
創意解決問題能力
利用創意方式及思考解決策略性問題
Creative Problem Solving
To Solve Strategic Problems with a Creative and Innovative Approach
分析能力
具備良好分析能力
Analytical Skills
To Demonstrate analytical Skills
領導能力
訓練學生擁有領導技巧
Leadership
To Demonstrate Leadership Skills demand of a Person in Authority
批判能力
訓練學生具備良好批判能力
Critical Thinking
To Possess the Critical Thinking Ability
專業技能
具備專業技能
Professionalism
To possess the Necessary Skills and Value Demand of a True Professional
管理能力
具備良好管理能力
Management Skills
To Possess the Management Skills
資訊科技能力
具備資訊科技能力
Information Technology
To Possess information technology skills

課程概述 Course Description

This course intends to prepare students to become effective managers overseeing global marketing activities in an increasingly competitive environment. This course discusses the importance of global marketing and relevant issues. Important topics include: 1. Importance and evolution of global marketing 2. Social, cultural, political, and legal aspects of global marketing 3. Global marketing research and market segmentation 4. Global marketing strategy and marketing mix Accompanying the lectures and supplement readings distributed in class, students are required to participate class discussions and activities to enhance learning effect. Opportunities will be provided to students to advance public speaking skills.
This course intends to prepare students to become effective managers overseeing global marketing activities in an increasingly competitive environment. This course discusses the importance of global marketing and relevant issues. Important topics include: 1. Importance and evolution of global marketing 2. Social, cultural, political, and legal aspects of global marketing 3. Global marketing research and market segmentation 4. Global marketing strategy and marketing mix Accompanying the lectures and supplement readings distributed in class, students are required to participate class discussions and activities to enhance learning effect. Opportunities will be provided to students to advance public speaking skills.

課程學習目標 Course Objectives

  • Students will learn key knowledge and concepts of international marketing.
  • Students will develop analytical skills for internal and external analysis.
  • Students will enhance their communication ability in an international context.
  • Students will build team work skills in a cross-culture environment.
  • 課程進度 Progress Description

    進度說明 Progress Description
    1Introduction
    2Globalization and Global Environment
    3Cultural Issues and Buying Behavior
    4Global Market Research
    5No class
    6No class
    7Global Segmentation and Positioning
    8Global Marketing Strategies
    9Global Market Entry Strategies
    10Exam I
    11Global Product Development
    12Project midterm presentation
    13Global Branding Strategy
    14Global Pricing
    15Global Communications
    16Global Logistics
    17Project final presentation
    18Exam II
     以上每週進度教師可依上課情況做適度調整。The schedule may be subject to change.

    課程是否與永續發展目標相關調查
    Survey of the conntent relevant to SDGs

    本課程與SDGs相關項目如下:
    This course is relevant to these items of SDGs as following:
    • 責任消費與生產 (Responsible consumption and production)

    有關課程其他調查 Other Surveys of Courses

    1.本課程是否規劃業界教師參與教學或演講? 否
    Is there any industry specialist invited in this course? How many times? No
    2.本課程是否規劃含校外實習(並非參訪)? 否
    Are there any internships involved in the course? How many hours? No
    3.本課程是否可歸認為學術倫理課程? 否
    Is this course recognized as an academic ethics course? In the course how many hours are regarding academic ethics topics? No
    4.本課程是否屬進入社區實踐課程? 否
    Is this course recognized as a Community engagement and Service learning course? Which community will be engaged? No