基本素養 Basic Literacy

倫理道德觀與社會責任
學生應具備良好倫理道德觀與正確之社會責任觀
Ethic & Social Responsibility
Students should possess ethic and social responsibility.
國際觀
學生應具備良好的國際觀
Global Awareness
Students should possess a global perspective.

核心能力 Competence

口語表達/ 簡報能力
學生應具備良好之口語表達及簡報能力
Oral Communication/ Presentation
Students should be able to communicate effectively verbally and in presentation.
寫作能力
學生應具備良好之寫作能力
Written Communication
Students should be able to communicate effectively in writing.
創新能力
學生應具備創造及創新之能力
Creativity and Innovation
Students should demonstrate creativity and innovation skills.
解決問題能力
學生應具備解決問題之能力
Problem Solving Skills
Students should be able to solve strategic problems.
分析能力
學生應具備良好的分析能力
Analytical Skills
Students should demonstrate analytical skills.
領導能力
學生應具備良好領導能力
Leadership
Students should demonstrate leadership skills demanded of a person in authority.
批判能力
學生應具備良好的批判能力
Critical Thinking
Students should possess critical thinking skills.
專業技能
學生應具備良好的專業態度與技能
Values, Skills & Professionalism
Students should possess the necessary skills and values demanded of a true professional.
資訊科技能力
學生應具備資訊科技能力
Information Technology
Students should possess information technology skills.
管理能力
學生應具備良好的管理能力
Management Skills
Students should possess management skills.

課程概述 Course Description

1. 促使同學瞭解各種科學研究方法之原理與程序。 2. 幫助同學瞭解並檢定測量工具之信度與效度。 3. 幫助同學瞭解問卷設計、量表設計、樣本抽樣及資料蒐集之方法。 4. 促使同學瞭解並練習各種資料分析之方法。 5. 指導同學面對問題時,如何建立研究架構、設計假設並選擇適當之調查及資料分析方法。 6. 指導同學撰寫研究計畫及研究報告。
1. 促使同學瞭解各種科學研究方法之原理與程序。 2. 幫助同學瞭解並檢定測量工具之信度與效度。 3. 幫助同學瞭解問卷設計、量表設計、樣本抽樣及資料蒐集之方法。 4. 促使同學瞭解並練習各種資料分析之方法。 5. 指導同學面對問題時,如何建立研究架構、設計假設並選擇適當之調查及資料分析方法。 6. 指導同學撰寫研究計畫及研究報告。

課程學習目標 Course Objectives

  • 界定重要之企業研究議題
  • 規劃企業研究之策略與方法
  • 企業研究之量化與質化研究方法之介紹
  • 課程進度 Progress Description

    進度說明 Progress Description
    1 Introduction to the course  Introduction to the nature of business research
    2 Identification of research problems  Literature review
    3 Basic concepts of business research  Dimensions of business research  Basic research procedures
    4 Overview of research design  Development of theoretical framework and research hypotheses
    5 Measurement of variables
    6 Questionnaire development and administration
    7 Sampling
    8 Group project presentation I
    9 Experimental designs
    10 Introduction to qualitative research  Nature of qualitative research
    11 Qualitative data collection methods I  Interviews  Observations
    12 Qualitative data collection methods II  Focus group/Delphi group  Archival data
    13 Qualitative data analysis methods I  Introduction of qualitative data analysis  Grounded theory  Data coding
    14Project Presentation II
    15 Qualitative data analysis methods II  Content analysis  Statistical Measures for Qualitative Data Analysis
    16Case study research I
    17Case study research II
    18Group Project Presentations III
     以上每週進度教師可依上課情況做適度調整。The schedule may be subject to change.

    有關課程其他調查 Other Surveys of Courses

    1.本課程是否規劃業界教師參與教學或演講?
    Is there any industry specialist invited in this course? How many times?
    2.本課程是否規劃含校外實習(並非參訪)?
    Are there any internships involved in the course? How many hours?
    3.本課程是否可歸認為學術倫理課程?
    Is this course recognized as an academic ethics course? In the course how many hours are regarding academic ethics topics?
    4.本課程是否屬進入社區實踐課程?
    Is this course recognized as a Community engagement and Service learning course? Which community will be engaged?