基本素養 Basic Literacy

人文素養
Humanistic Quality
公民素養
Civic Literacy
社會關懷
Society Care
國際視野
Global Perspective

核心能力 Competence

跨領域整合能力
Abilities of interdisciplinary integration
創意產業研發能力
Abilities of research in developing creative industries
科技應用與設計能力
Abilities of applying technology and design
多元與在地文化匯流能力
Abilities of multicultural and local culture convergence

課程概述 Course Description

服務業的重要性已凌駕於製造業,服務成為一重要的設計議題。為了提供使顧客感到滿意的貼心服務,應該將服務焦點放在顧客的潛在心理,以同理心與顧客真誠應對。本課程授課內容包含:服務定義、服務業特色、服務產業沿革、創新服務方式、服務業管理、服務業競爭策略、服務分析法、網路服務模式,期透過課程使學生思考創意的服務方式,並以嶄新的手法打破傳統產業運作模式,提供更符合顧客需求之服務方式。
The importance of service industry has exceeded that of manufacturing industry, service has become a critical design issue. In order to offer the customers satisfying and thoughtful service, the industry’s focus should be on the customers’ underlying psychology. The students should respond to the customers with sincerity and compassion. The course involves service definition, service industry characteristics, service industry development, innovative service methods, service management strategies, competitive strategies, service analysis, and network service models. We expect students to bring brand-new and creative service methods to satisfy customers’ needs instead of traditional operations.

課程學習目標 Course Objectives

  • Develop students’ understanding of key concepts of creative-service- design.
  • Cultivate students’ abilities of service design in social cultural contexts.
  • Develop students’ empathetic competence for service design planning.
  • 課程進度 Progress Description

    進度說明 Progress Description
    1Course Introduction
    2Understanding key terms I: Service Economy
    3Understanding key terms II: Creative Economy
    4Concept of Service Design
    5Context of Service Design- (Issue identification)
    6Context of Service Design- Field Study in Tainan I (Issue observation)
    7Observation from Site Visiting (Propose your selected issue)
    8How to identify the environment (Workshop: Discover phase)
    9Industry Specialist Speech I: Methodology for site investigation
    10How to define the service gap (Workshop: Define phase)
    11Mid-term Group Presentations
    12How to develop the solution (Workshop: Develop phase)
    13Field Study in Tainan II (Developing solutions)
    14How to deliver the prototype (Workshop: Deliver phase)
    15Industry Specialist Speech (2): Service design practice
    16Field Study in Tainan III (Prototyping & testing)
    17Final Presentation Tutorials
    18Final Group Presentations
     以上每週進度教師可依上課情況做適度調整。The schedule may be subject to change.

    課程是否與永續發展目標相關調查
    Survey of the conntent relevant to SDGs

    本課程與SDGs相關項目如下:
    This course is relevant to these items of SDGs as following:
    • 健康與福祉 (Good health and Well Being)
    • 就業與經濟成長 (Decent work and Economic growth)
    • 永續城市與社區 (sustainable cities and communities)
    • 責任消費與生產 (Responsible consumption and production)

    有關課程其他調查 Other Surveys of Courses

    1.本課程是否規劃業界教師參與教學或演講? 是,約 2 次
    Is there any industry specialist invited in this course? How many times? Yes, about 2 times.
    2.本課程是否規劃含校外實習(並非參訪)? 否
    Are there any internships involved in the course? How many hours? No
    3.本課程是否可歸認為學術倫理課程? 否
    Is this course recognized as an academic ethics course? In the course how many hours are regarding academic ethics topics? No
    4.本課程是否屬進入社區實踐課程? 否
    Is this course recognized as a Community engagement and Service learning course? Which community will be engaged? No