基本素養 Basic Literacy
課程概述 Course Description本課程為ㄧ個跨文化、跨領域及跨國界的密集性實務導向課程。課程主軸為英語教學國際行銷策略課程，課程結構涵蓋三個層次：(1)企業參訪與企業命題；(2)國際教師透過講演(lecture)與案例(case study)教學法共同授課；(3)國際MBA學生共同分組討論議題、並對企業提出建議方案。
Global Immersion Course II (GIC II) is an international, cross-professional, and cross-cultural course with intensive practical training. It is also an English class which mainly focuses on the international marketing strategy. The structure of GIC covers three major aspects: (1) corporation visiting and assigning topics, (2) lectures and case studies given by different participated instructors in different academic fields, and (3) discussion, analysis, and suggestion made by projects of participated students' teams.
課程學習目標 Course Objectives
課程進度 Course Outline
|週次 Week||進度說明 Progress Description|
|1||【May 14】課程介紹 Course Introduction (18:10-21:00)|
|2||【May 16】企業參訪 Visiting Company (09:10-12:00)|
|3||【May 16】企業命題 Company Topic Assigned (14:10-17:00)|
|4||【May 19】策略管理I Strategic Management I (18:10-21:00)|
|5||【May 21】策略管理II Strategic Management II (18:10-21:00)|
|6||【May 26】行銷策略 Marketing Strategy (18:10-21:00)|
|7||【May 28】簡報技巧 How to make a professional presentation? (18:10-21:00)|
|8||【June 2】品牌行銷 Branding Strategy (18:10-21:00)|
|9||【June 4】企業導師 Q&A 時間 Company Instructor Q & A (18:10-21:00)|
|10||【June 9】期中報告 Mid Presentation (18:10-21:00)|
|11||【June 11】小組討論1 Team Discussion 1 (09:10-12:00)|
|12||【June 11】小組討論2 Team Discussion 2 (14:10-17:00)|
|13||【June 11】小組討論3 Team Discussion 3 (18:10-21:00)|
|14||【June 15】小組討論4 Team Discussion 4 (09:10-12:00)|
|15||【June 15】小組討論5 Team Discussion 5 (14:10-17:00)|
|16||【June 15】小組討論6 Team Discussion 6 (18:10-21:00)|
|17||【June 16】預演 Rehearsal (14:10-17:00)|
|18||【June 16】成果發表、結業儀式 Final Presentation (18:10-21:00)|
有關課程其他調查 Other Surveys of Courses1.本課程是否規劃業界教師參與教學或演講?
Is there any industry specialist invited in this course? How many times?
Are there any internships involved in the course? How many hours?
Is this course recognized as an academic ethics course? In the course how many hours are regarding academic ethics topics?
Is this course recognized as a Community engagement and Service learning course? Which community will be engaged?