基本素養 Basic Literacy

倫理道德觀與社會責任
學生應具備良好倫理道德觀與正確之社會責任觀
Ethic & Social Responsibility
Students should possess ethic and social responsibility.
國際觀
學生應具備良好的國際觀
Global Awareness
Students should possess a global perspective.

核心能力 Competence

口語表達/簡報能力
學生應具備良好之口語表達及簡報能力
Oral Communication/ Presentation
Students should be able to communicate effectively verbally and in presentation.
寫作能力
學生應具備良好之寫作能力
Written Communication
Students should be able to communicate effectively in writing.
創新能力
學生應具備創造及創新之能力
Creativity and Innovation
Students should demonstrate creativity and innovation skills.
解決問題能力
學生應具備解決問題之能力
Problem Solving Skills
Students should be able to solve strategic problems.
分析能力
學生應具備良好的分析能力
Analytical Skills
Students should demonstrate analytical skills.
領導能力
學生應具備良好領導能力
Leadership
Students should demonstrate leadership skills demanded of a person in authority.
批判能力
學生應具備良好的批判能力
Critical Thinking
Students should possess critical thinking skills.
專業技能
學生應具備良好的專業態度與技能
Values, Skills & Professionalism
Students should possess the necessary skills and values demanded of a true professional.
資訊科技能力
學生應具備資訊科技能力
Information Technology
Students should possess information technology skills.
管理能力
學生應具備良好的管理能力
Management Skills
Students should possess management skills.

課程概述 Course Description

本課程為ㄧ個跨文化、跨領域及跨國界的密集性實務導向課程。課程主軸為英語教學國際行銷策略課程,課程結構涵蓋三個層次:(1)企業參訪與企業命題;(2)國際教師透過講演(lecture)與案例(case study)教學法共同授課;(3)國際MBA學生共同分組討論議題、並對企業提出建議方案。
Global Immersion Course II (GIC II) is an international, cross-professional, and cross-cultural course with intensive practical training. It is also an English class which mainly focuses on the international marketing strategy. The structure of GIC covers three major aspects: (1) corporation visiting and assigning topics, (2) lectures and case studies given by different participated instructors in different academic fields, and (3) discussion, analysis, and suggestion made by projects of participated students' teams.

課程學習目標 Course Objectives

  • to integrate different functional areas in solving business problems.
  • to analyze business situations and to recommend innovative resolutions.
  • to coordinate actions and solve problems jointly with a professional team.
  • 課程進度 Course Outline

    週次 Week進度說明 Progress Description
    1【May 14】課程介紹 Course Introduction (18:10-21:00)
    2【May 16】企業參訪 Visiting Company (09:10-12:00)
    3【May 16】企業命題 Company Topic Assigned (14:10-17:00)
    4【May 19】策略管理I Strategic Management I (18:10-21:00)
    5【May 21】策略管理II Strategic Management II (18:10-21:00)
    6【May 26】行銷策略 Marketing Strategy (18:10-21:00)
    7【May 28】簡報技巧 How to make a professional presentation? (18:10-21:00)
    8【June 2】品牌行銷 Branding Strategy (18:10-21:00)
    9【June 4】企業導師 Q&A 時間 Company Instructor Q & A (18:10-21:00)
    10【June 9】期中報告 Mid Presentation (18:10-21:00)
    11【June 11】小組討論1 Team Discussion 1 (09:10-12:00)
    12【June 11】小組討論2 Team Discussion 2 (14:10-17:00)
    13【June 11】小組討論3 Team Discussion 3 (18:10-21:00)
    14【June 15】小組討論4 Team Discussion 4 (09:10-12:00)
    15【June 15】小組討論5 Team Discussion 5 (14:10-17:00)
    16【June 15】小組討論6 Team Discussion 6 (18:10-21:00)
    17【June 16】預演 Rehearsal (14:10-17:00)
    18【June 16】成果發表、結業儀式 Final Presentation (18:10-21:00)
     以上每週進度教師可依上課情況做適度調整。The schedule may be subject to change.

    有關課程其他調查 Other Surveys of Courses

    1.本課程是否規劃業界教師參與教學或演講?
    Is there any industry specialist invited in this course? How many times?
    2.本課程是否規劃含校外實習(並非參訪)?
    Are there any internships involved in the course? How many hours?
    3.本課程是否可歸認為學術倫理課程?
    Is this course recognized as an academic ethics course? In the course how many hours are regarding academic ethics topics?
    4.本課程是否屬進入社區實踐課程?
    Is this course recognized as a Community engagement and Service learning course? Which community will be engaged?