基本素養 Basic Literacy

人文素養
Humanistic Quality
公民素養
Civic Literacy
社會關懷
Society Care
國際視野
Global Perspective

核心能力 Competence

跨領域整合能力
Abilities of interdisciplinary integration
創意產業研發能力
Abilities of research in developing creative industries
科技應用與設計能力
Abilities of applying technology and design
多元與在地文化匯流能力
Abilities of multicultural and local culture convergence

課程概述 Course Description

本課程將由國際與國內的例子來檢視,並提出文化遺產行銷產業時提出運用性的原則時所面臨的諸多議題,幫助學生藉由案例研究與親身經驗檢視文化遺產之永續發展。課程內容將分別由三種相互關連並且相互影響的階段著手,第一部分是文化遺產營銷之定義;第二部分是文化遺產營銷之內涵、釋義、範例與討論;第三部分則是利用範例研究提出看法,來擴大與延展並呈現運用行銷概念於文化遺產的相關問題。本課程目標在於藉由國內外與區域性向度之策略,提供學生必要的文化遺產行銷與經營的工具,以強化與提升文化遺產的營銷,學生除了將理解文化遺產營銷的本質與目的外,也將瞭解文化遺產營銷的成功標的與指標。以下為本課程所涵括之主題: 1.文化遺產永續與觀光; 2.教育與展覽之概念化運用; 3.文化遺產之詮釋與公共性。
This course addresses the issues facing in applying the generic principles of heritage marketing industry by an outlook internationally as well as nationally. This course is generalised into three categories which are interrelated and also interacted. ‧Introduction, including definitions. ‧Contents, explanations, examples and discussion. ‧Case studies to provide ‘insights’ to amplify and illustrate applied marketing heritage concepts and issues

課程學習目標 Course Objectives

  • Cultural Heritage Sustainability and Tourism
  • Conceptualizing Educational Programme & Exhibitions
  • Heritage Interpretation and the Public
  • 課程進度 Progress Description

    進度說明 Progress Description
    1Course Introduction - Defining terms/Background on the history of the ‘heritage industry’.
    21. Summary and discussion of heritage terminology,international charters, and agencies, major international organizations 2. World heritage sites, cultural heritage conservation, impacts of heritage tourism.
    3Interpreting cultural heritage: Its principles and visitor’s interest. The products and their raw material.
    4Invited guest lecture (I)
    5Invited guest lecture (II)
    6School activity week- off
    7Field trip(I): Cultural collection in the city On site Interpretation
    8Field trip(II): Cultural probes (pre-arranged to conduct interview)
    9Invited guest lecture (III)
    10Field trip(III): Cultural collection in rural area/On site Interpretation Field trip(IV): Cultural probes
    11Invited guest lecture (IV)
    12Present findings of cultural collections Service Design for city game (1): Integration of collections
    13Service Design for city game (2): Defining theme/ target
    14Service Design for city game (3): Reverse brainstorming for implementation
    15Service Design for city game (4): Collaborative ideation
    16Service Design for city game (5): System design
    17Site Presentation & Exhibition/ Written report/- invited guests as external reviewers Final discussion/ Course Feedback/ Self-evaluation
     以上每週進度教師可依上課情況做適度調整。The schedule may be subject to change.

    課程是否與永續發展目標相關調查
    Survey of the conntent relevant to SDGs

    本課程與SDGs相關項目如下:
    This course is relevant to these items of SDGs as following:
    • 健康與福祉 (Good health and Well Being)
    • 教育品質 (Quality Education)
    • 減少不平衡 (Reduced Inequalities)
    • 永續城市與社區 (sustainable cities and communities)

    有關課程其他調查 Other Surveys of Courses

    1.本課程是否規劃業界教師參與教學或演講? 是,約 4 次
    Is there any industry specialist invited in this course? How many times? Yes, about 4 times.
    2.本課程是否規劃含校外實習(並非參訪)? 否
    Are there any internships involved in the course? How many hours? No
    3.本課程是否可歸認為學術倫理課程? 否
    Is this course recognized as an academic ethics course? In the course how many hours are regarding academic ethics topics? No
    4.本課程是否屬進入社區實踐課程? 是,社區名稱 舊城區
    Is this course recognized as a Community engagement and Service learning course? Which community will be engaged? Yes, Community name 舊城區