基本素養 Basic Literacy

國際視野
Global Vision

核心能力 Competence

語文欣賞及運用能力
Language Proficiency and Communication Abilities

課程概述 Course Description

本課程將學術英文訓練融入文化資產及社區行銷領域學習,旨於幫助參與者使用學術英文技巧進行學術專業領域學習。本課程以英語授課,涵蓋內容包括英文聽說讀寫技巧,並特別訓練學生課堂中所需的口語溝通表達,擴充專業領域字彙,運用閱讀技巧以增進學術文章理解,並加強其基本學術寫作能力。
This course provides advanced English and critical thinking skill training to students interested in cultural tourism and community development. Students will participate in presentation and small group projects.

課程學習目標 Course Objectives

  • Cultivate transcultural awareness
  • Acquire understanding in tourism and marketing
  • Develope English skills
  • 課程進度 Progress Description

    進度說明 Progress Description
    1Course overview
    2Overview: What is cultural tourism
    3Issues of cultural tourism
    4Tourism I: Characteristics of the indsutry
    5Tourism II: The marketing envrionment
    6Tourism III: Customer buying behavior
    7Culture I: Tanbible and intangible cultural assets
    8Culture II: Management of cultural resources
    9Culture III: Festivals and special events
    10Midterm exam
    11Marketing I: Destination marketing
    12Marketing II: Role of National Tourism Organization
    13Marketing III: Advertising and promotion
    14Marketing IV: Internet marketing
    15Marketing V: Sustainable marketing
    16Final exam
    17Final presentations
    18Final presentations
     以上每週進度教師可依上課情況做適度調整。The schedule may be subject to change.

    有關課程其他調查 Other Surveys of Courses

    1.本課程是否規劃業界教師參與教學或演講?
    Is there any industry specialist invited in this course? How many times?
    2.本課程是否規劃含校外實習(並非參訪)?
    Are there any internships involved in the course? How many hours?
    3.本課程是否可歸認為學術倫理課程?
    Is this course recognized as an academic ethics course? In the course how many hours are regarding academic ethics topics?
    4.本課程是否屬進入社區實踐課程?
    Is this course recognized as a Community engagement and Service learning course? Which community will be engaged?