基本素養 Basic Literacy
課程概述 Course Description服務業的重要性已凌駕於製造業，服務成為一重要的設計議題。為了提供使顧客感到滿意的貼心服務，應該將服務焦點放在顧客的潛在心理，以同理心與顧客真誠應對。本課程授課內容包含：服務定義、服務業特色、服務產業沿革、創新服務方式、服務業管理、服務業競爭策略、服務分析法、網路服務模式，期透過課程使學生思考創意的服務方式，並以嶄新的手法打破傳統產業運作模式，提供更符合顧客需求之服務方式。
The importance of service industry has exceeded that of manufacturing industry, service has become a critical design issue. In order to offer the customers satisfying and thoughtful service, the industry’s focus should be on the customers’ underlying psychology. The students should respond to the customers with sincerity and compassion. The course involves service definition, service industry characteristics, service industry development, innovative service methods, service management strategies, competitive strategies, service analysis, and network service models. We expect students to bring brand-new and creative service methods to satisfy customers’ needs instead of traditional operations.
課程學習目標 Course Objectives
課程進度 Progress Description
|進度說明 Progress Description|
|2||Understanding key terms I: Creative Economy|
|3||Understanding key terms II: Service Economy|
|4||Context of Service Design I- Online and Offline|
|5||Context of Service Design- (Issue identification)|
|6||Context of Service Design- Field Study in Tainan I (Issue observation)|
|7||Observation from Site Visiting (Propose your selected issue)|
|8||How to identify the environment (Workshop: Discover phase)|
|9||Industry Specialist Speech I: Methodology for site investigation|
|10||How to define the service gap (Workshop: Define phase)|
|11||Mid-term Group Presentations|
|12||How to develop the solution (Workshop: Develop phase)|
|13||Field Study in Tainan II (Developing solutions)|
|14||How to deliver the prototype (Workshop: Deliver phase)|
|15||Industry Specialist Speech (2): Service design practice|
|16||Field Study in Tainan III (Prototyping & testing)|
|17||Final Presentation Tutorials|
|18||Final Group Presentations|
有關課程其他調查 Other Surveys of Courses1.本課程是否規劃業界教師參與教學或演講?
Is there any industry specialist invited in this course? How many times?
Are there any internships involved in the course? How many hours?
Is this course recognized as an academic ethics course? In the course how many hours are regarding academic ethics topics?
Is this course recognized as a Community engagement and Service learning course? Which community will be engaged?