基本素養 Basic Literacy
■ 國際視野
Global Vision
核心能力 Competence
■ 語文欣賞及運用能力
Language Proficiency and Communication Abilities
課程概述 Course Description
本課程將學術英文訓練融入文化資產及社區行銷領域學習，旨於幫助參與者使用學術英文技巧進行學術專業領域學習。本課程以英語授課，涵蓋內容包括英文聽說讀寫技巧，並特別訓練學生課堂中所需的口語溝通表達，擴充專業領域字彙，運用閱讀技巧以增進學術文章理解，並加強其基本學術寫作能力。課程學習目標 Course Objectives
課程進度 Progress Description
| 進度說明 Progress Description | |
|---|---|
| 1 | Course overview |
| 2 | Overview: What is cultural tourism |
| 3 | Issues of cultural tourism |
| 4 | Tourism I: Characteristics of the indsutry |
| 5 | Tourism II: The marketing envrionment |
| 6 | Tourism III: Customer buying behavior |
| 7 | Culture I: Tanbible and intangible cultural assets |
| 8 | Culture II: Management of cultural resources |
| 9 | Culture III: Festivals and special events |
| 10 | Midterm exam |
| 11 | Marketing I: Destination marketing |
| 12 | Marketing II: Role of National Tourism Organization |
| 13 | Marketing III: Advertising and promotion |
| 14 | Marketing IV: Internet marketing |
| 15 | Marketing V: Sustainable marketing |
| 16 | Final exam |
| 17 | Final presentations |
| 18 | Final presentations |
以上每週進度教師可依上課情況做適度調整。The schedule may be subject to change.
有關課程其他調查 Other Surveys of Courses
1.本課程是否規劃業界教師參與教學或演講? 否Is there any industry specialist invited in this course? How many times? No
2.本課程是否規劃含校外實習(並非參訪)? 否
Are there any internships involved in the course? How many hours? No
3.本課程是否可歸認為學術倫理課程? 否
Is this course recognized as an academic ethics course? In the course how many hours are regarding academic ethics topics? No
4.本課程是否屬進入社區實踐課程?
Is this course recognized as a Community engagement and Service learning course? Which community will be engaged?