基本素養 Basic Literacy

國際視野
Global Vision

核心能力 Competence

語文欣賞及運用能力
Language Proficiency and Communication Abilities

課程概述 Course Description

本課程將學術英文訓練融入文化資產及社區行銷領域學習,旨於幫助參與者使用學術英文技巧進行學術專業領域學習。本課程以英語授課,涵蓋內容包括英文聽說讀寫技巧,並特別訓練學生課堂中所需的口語溝通表達,擴充專業領域字彙,運用閱讀技巧以增進學術文章理解,並加強其基本學術寫作能力。

課程學習目標 Course Objectives

  • Cultivate transcultural awareness
  • Acquire understanding in tourism and marketing
  • Develope English skills
  • 課程進度 Progress Description

    進度說明 Progress Description
    1Course overview
    2Overview: What is cultural tourism
    3Issues of cultural tourism
    4Tourism I: Characteristics of the indsutry
    5Tourism II: The marketing envrionment
    6Tourism III: Customer buying behavior
    7Culture I: Tanbible and intangible cultural assets
    8Culture II: Management of cultural resources
    9Culture III: Festivals and special events
    10Midterm exam
    11Marketing I: Destination marketing
    12Marketing II: Role of National Tourism Organization
    13Marketing III: Advertising and promotion
    14Marketing IV: Internet marketing
    15Marketing V: Sustainable marketing
    16Final exam
    17Final presentations
    18Final presentations
     以上每週進度教師可依上課情況做適度調整。The schedule may be subject to change.

    有關課程其他調查 Other Surveys of Courses

    1.本課程是否規劃業界教師參與教學或演講? 否
    Is there any industry specialist invited in this course? How many times? No
    2.本課程是否規劃含校外實習(並非參訪)? 否
    Are there any internships involved in the course? How many hours? No
    3.本課程是否可歸認為學術倫理課程? 否
    Is this course recognized as an academic ethics course? In the course how many hours are regarding academic ethics topics? No
    4.本課程是否屬進入社區實踐課程?
    Is this course recognized as a Community engagement and Service learning course? Which community will be engaged?