基本素養 Basic Literacy
■ 國際視野
Global Vision
核心能力 Competence
■ 語文欣賞及運用能力
Language Proficiency and Communication Abilities
課程概述 Course Description
本課程將學術英文訓練融入文化資產及社區行銷領域學習，旨於幫助參與者使用學術英文技巧進行學術專業領域學習。本課程以英語授課，涵蓋內容包括英文聽說讀寫技巧，並特別訓練學生課堂中所需的口語溝通表達，擴充專業領域字彙，運用閱讀技巧以增進學術文章理解，並加強其基本學術寫作能力。課程學習目標 Course Objectives
課程進度 Progress Description
| 進度說明 Progress Description | |
|---|---|
| 1 | Course overview |
| 2 | Overview: What is cultural tourism |
| 3 | Issues of cultural tourism |
| 4 | Tourism I: Characteristics of the indsutry |
| 5 | Tourism II: The marketing envrionment |
| 6 | Tourism III: Customer buying behavior |
| 7 | Culture I: Tanbible and intangible cultural assets |
| 8 | Culture II: Management of cultural resources |
| 9 | Culture III: Festivals and special events |
| 10 | Midterm exam |
| 11 | Marketing I: Destination marketing |
| 12 | Marketing II: Role of National Tourism Organization |
| 13 | Marketing III: Advertising and promotion |
| 14 | Marketing IV: Internet marketing |
| 15 | Marketing V: Sustainable marketing |
| 16 | Final exam |
| 17 | Final presentations |
| 18 | Final presentations |
以上每週進度教師可依上課情況做適度調整。The schedule may be subject to change.
有關課程其他調查 Other Surveys of Courses
1.本課程是否規劃業界教師參與教學或演講?Is there any industry specialist invited in this course? How many times?
2.本課程是否規劃含校外實習(並非參訪)?
Are there any internships involved in the course? How many hours?
3.本課程是否可歸認為學術倫理課程?
Is this course recognized as an academic ethics course? In the course how many hours are regarding academic ethics topics?
4.本課程是否屬進入社區實踐課程?
Is this course recognized as a Community engagement and Service learning course? Which community will be engaged?