基本素養 Basic Literacy

■ 國際視野
Global Vision

核心能力 Competence

■ 語文欣賞及運用能力
Language Proficiency and Communication Abilities

課程概述 Course Description

使學生熟悉商管相關背景知識，培養同學使用英文表達或討論與商管相關議題之能力。

課程學習目標 Course Objectives

  • Understand lectures in English
  • Present a concept in English
  • Discuss an issue in English
  • Become familiar with online language learning resources

    • 課程進度 Progress Description

    進度說明 Progress Description
    1Course intro
    2U1L1 Financial industry; reading strategies
    3U1L1 Financial indsutry; presentation tutorial
    4U1L2 Human resource management; video & quiz 1 Human Resource Management
    5U1L2 Human resource management; video & quiz 2 Banking explained
    6U2L1 Crisis management; video & quiz 3 Corporate social responsibility
    7U2L1 Crisis management; video & quiz 4 Social enterprise
    8U2L1 Crisis management; video & quiz 5 Public relations
    9Review
    10Midterm exam
    11U2L2 Energy drink market; video & quiz 6 product planning
    12U3L1 Professional accounting service; video & quiz 7 sales distribution
    13U3L1 Professional accounting service; video & quiz 8 pricing strategies
    14U4L1 Manufacturing models; video & quiz 9 integrated marketing campaigns
    15U4L1 Manufacturing models; video & quiz 10 internet marketing
    16Final exam
    17Individual speech
    18Individual speech
    　以上每週進度教師可依上課情況做適度調整。The schedule may be subject to change.

    有關課程其他調查 Other Surveys of Courses

    1.本課程是否規劃業界教師參與教學或演講? 否
    Is there any industry specialist invited in this course? How many times? No
    2.本課程是否規劃含校外實習(並非參訪)? 否
    Are there any internships involved in the course? How many hours? No