基本素養 Basic Literacy

人文素養
Humanistic Quality
公民素養
Civic Literacy
社會關懷
Society Care
國際視野
Global Perspective

核心能力 Competence

跨領域整合能力
Abilities of interdisciplinary integration
創意產業研發能力
Abilities of research in developing creative industries
科技應用與設計能力
Abilities of applying technology and design
多元與在地文化匯流能力
Abilities of multicultural and local culture convergence

課程概述 Course Description

服務業的重要性已凌駕於製造業,服務成為一重要的設計議題。為了提供使顧客感到滿意的貼心服務,應該將服務焦點放在顧客的潛在心理,以同理心與顧客真誠應對。本課程授課內容包含:服務定義、服務業特色、服務產業沿革、創新服務方式、服務業管理、服務業競爭策略、服務分析法、網路服務模式,期透過課程使學生思考創意的服務方式,並以嶄新的手法打破傳統產業運作模式,提供更符合顧客需求之服務方式。
The importance of service industry has exceeded that of manufacturing industry, service has become a critical design issue. In order to offer the customers satisfying and thoughtful service, the industry’s focus should be on the customers’ underlying psychology. The students should respond to the customers with sincerity and compassion. The course involves service definition, service industry characteristics, service industry development, innovative service methods, service management strategies, competitive strategies, service analysis, and network service models. We expect students to bring brand-new and creative service methods to satisfy customers’ needs instead of traditional operations.

課程學習目標 Course Objectives

  • To develop students’ fundamental understanding of the key concepts of service design and creative economy.
  • To cultivate students’ observational and analytical abilities of the service design models in the creative sector.
  • To develop students’ holistic thinking of service design and business strategy.
  • 課程進度 Progress Description

    進度說明 Progress Description
    1Course Introduction
    2Understanding key terms I
    3Understanding key terms II
    4Context of Service Design
    5Field Study in Tainan (1) (Issue observation)
    6Observation from Site Visiting (Propose your selected issue)
    7How to identify the environment (Workshop: Discover phase)
    8Industry Specialist Speech (1): Methodology for site investigation
    9How to define the service gap (Workshop: Define phase)
    10Mid-term Group Presentations
    11How to develop the solution (Workshop: Develop phase)
    12Field Study in Tainan (2) (Developing solutions)
    13How to deliver the prototype (Workshop: Deliver phase)
    14Industry Specialist Speech (2): Service design practice
    15Field Study in Tainan (3) (Prototyping & testing)
    16Final Presentation Tutorials
    17ICCC Forum
    18Final Group Presentations
     以上每週進度教師可依上課情況做適度調整。The schedule may be subject to change.

    有關課程其他調查 Other Surveys of Courses

    1.本課程是否規劃業界教師參與教學或演講? 是,約 2 次
    Is there any industry specialist invited in this course? How many times? Yes, about 2 times.
    2.本課程是否規劃含校外實習(並非參訪)? 是,約 6 小時
    Are there any internships involved in the course? How many hours? Yes, about 6 hours