基本素養 Basic Literacy

人文素養
Humanistic Quality
公民素養
Civic Literacy
社會關懷
Society Care
國際視野
Global Perspective

核心能力 Competence

調查與分析新產品及產業政策之能力
The capability of investigating and analyzing new creative products and indus
評論創新產品及產業政策之能力
The capability of commenting creative products and industry policy
行銷創新產品及產業政策之能力
The capability of marketing creative products and industry policy
規劃設計創新產品及產業政策之能力
The capability of planning and designing creative products and industry policy

課程概述 Course Description

服務業的重要性已凌駕於製造業,服務成為一重要的設計議題。為了提供使顧客感到滿意的貼心服務,應該將服務焦點放在顧客的潛在心理,以同理心與顧客真誠應對。本課程授課內容包含:服務定義、服務業特色、服務產業沿革、創新服務方式、服務業管理、服務業競爭策略、服務分析法、網路服務模式,期透過課程使學生思考創意的服務方式,並以嶄新的手法打破傳統產業運作模式,提供更符合顧客需求之服務方式。
The importance of service industry has exceeded that of manufacturing industry, service has become a critical design issue. In order to offer the customers satisfying and thoughtful service, the industry’s focus should be on the customers’ underlying psychology. The students should respond to the customers with sincerity and compassion. The course involves service definition, service industry characteristics, service industry development, innovative service methods, service management strategies, competitive strategies, service analysis, and network service models. We expect students to bring brand-new and creative service methods to satisfy customers’ needs instead of traditional operations.

課程學習目標 Course Objectives

培養學生對於服務設計與策略管理的根本思維與概念。
發展學生對於創意產業中創新服務模式的觀察與解析能力。
發展學生對於服務創新策略與事業發展的全觀思考能力。

To develop students’fundamental understanding of the key concepts of service design and creative economy.
To cultivate students’observational and analytical abilities of the service design models in the creative sector.
To develop students'holistic thinking of service design and business strategy.

課程進度 Progress Description

進度說明 Progress Description
1Course Introduction
2Understanding key terms I
3Understanding key terms II
4Users, Consumers and Creative Consumption
5Industry and Market Research
6Industry Specialist Speech (1)
7Introduction of Service Design Tools
8Experiential Visiting Tour in Tainan
9Industry Structure and Production Network
10Experiential Marketing
11Understanding Business Models
12Mid-term Group Presentations
13Industry Specialist Speech (2)
14Entrepreneurial Activities
15Creative Strategy / Service Strategy
16Final Preparation Tutorials
17Final Preparation Rehearsal
18Final Presentations
 以上每週進度教師可依上課情況做適度調整。The schedule may be subject to change.

課程學習融入下列議題或具有下列內涵的程度
Immersing the Following Issues or Contents

議題或內容 Issues or Contents關聯性 Correlation
生命教育 Life Education 無相關 No correlation
服務學習 Service Learning 直接相關 Direct correlation
性別平等 Gender Equity 無相關 No correlation
環境安全 Environmental Safety 間接相關 Indirect correlation
環境保護 Environmental Protection 直接相關 Direct correlation
智慧財產權 Intellectual Property 間接相關 Indirect correlation
法治教育 Law-Related Education 無相關 No correlation
人權教育 Human Rights Education 無相關 No correlation

有關課程其他調查 Other Surveys of Courses

1.本課程是否規劃業界教師參與教學或演講? 是,約 2 次
Is there any industry specialist invited in this course? How many times? Yes, about 2 times.
2.本課程是否規劃含校外實習(並非參訪)? 否
Are there any internships involved in the course? How many hours? No