NCKU Curriculum Map
1. 2.
3.
BUSINESS RESEARCH METHODS

1. Identify the different kinds of scientific research methods, including their principles and procedures; 2. Understand measurement scales, including its reliability and validity; 3. Design a questionnaire, a sample and data collection methods to be used in a survey; 4. Understand various data analysis techniques by using SPSS and AMOS program; 5. Develop research framework, research hypotheses, and select appropriate survey and data analysis methods; 7. Conduct research proposals and write research reports.

Course Goal
A. Communication Skills(COMMU)
B. Creative Problem Solving & Innovation(CPSI)
D. Global Awareness & Critical Thinking(GLOB/CT)
E. Values, Skills & Professionalism(VSP)
Course Principle Literacy and Competence
[Principle Literacy]
  • Ethic & Social Responsibility
  • Students should possess ethic and social responsibility.
  • Global Awareness
  • Students should possess a global perspective.
    [Competence]
  • Oral Communication/ Presentation
  • Students should be able to communicate effectively verbally and in presentation.
  • Written Communication
  • Students should be able to communicate effectively in writing.
  • Creativity and Innovation
  • Students should demonstrate creativity and innovation skills.
  • Problem Solving Skills
  • Students should be able to solve strategic problems.
  • Analytical Skills
  • Students should demonstrate analytical skills.
  • Critical Thinking
  • Students should possess critical thinking skills.
  • Values, Skills & Professionalism
  • Students should possess the necessary skills and values demanded of a true professional.
  • Information Technology
  • Students should possess information technology skills.
    Courses of Recent Years
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    (The name will link to the syllabus.)
    Credit Taught in English
    (Yes or No)
    Instructor