NCKU Curriculum Map
1. 2.
3.
CREATIVE MARKETING: COMMUNITIES, CULTURE AND CONTEXTS

The course aims to develop undergraduate students’ fundamental understanding toward the principles and practices of ‘creative marketing’ and its applications to the context of local community development. Students will learn about how to explore and examine issues of local communities and culture, and how the tools and principles of creative marketing can be integrated in community development. The course proceeds through two approaches: subject-specific lectures and project-based group exercises, and is divided into three parts. PART 1: The Fundamental Concepts starts the lecture series introducing the key concepts, including the definitions of Cultural and Creative Industries (CCI) and relates to the basics pf Creative Marketing by referring to the local cases, and the challenges surrounding its recent development. The first part completes with briefing students’ group projects guideline and a mini workshop. PART 2: Contexts of Cultural and Creative Design continues to be 1) an successive introduction of the fundamental concepts and cases from the perspectives of the Communities, Culture and Contexts; and 2) students’ progress report and feedback of their community development group projects. Students will be able to work in groups and to identify and compare the developmental problems, trends and conditions of the chosen cases. By discussing the development approaches that have been applied to the selected cases, students will be able to critically analyze the conditions and factors that have contributed to their current state and to propose for an alternative way forward. PART 3: Practicing and Presentation will conclude the course by conducting collaborative projects and workshops on the assigned community, and students’ final presentations. Students will learn and reflect upon the key concepts of creative marketing through lectures, group exercise and workshop across themes of ‘community’ and ‘culture’ and ‘context’.

Course Goal
A. Develop humanistic literacy
B. Acquire interdisciplinary knowledge
C. Respond to social change and obtain new knowledge
D. Become active and engaged citizens
E. Contribute to the welfare of humankind
Course Principle Literacy and Competence
[Competence]
  • To think critically
  • To cross disciplinary boundaries
  • To innovate and lead
  • Courses of Recent Years
    Year/
    Semester
    Course
    Number
    Class
    Code
    Course Name
    (The name will link to the syllabus.)
    Credit Taught in English
    (Yes or No)
    Instructor
    0109/2 A92I800 [GE2596]CREATIVE MARKETING: COMMUNITIES, CULTURE AND CONTEXTS 2.0 Y Chung, Hsiao-Ling,
    0108/2 A92I800 [GE2596]CREATIVE MARKETING: COMMUNITIES, CULTURE AND CONTEXTS 2.0 Y Chung, Hsiao-Ling,
    0107/2 A92I800 [GE2596]CREATIVE MARKETING: COMMUNITIES, CULTURE AND CONTEXTS 2.0 Y Chung, Hsiao-Ling,
    0106/2 A92I800 [GE2596]CREATIVE MARKETING: COMMUNITIES, CULTURE AND CONTEXTS 2.0 Y Chung, Hsiao-Ling,Chen, Fay
    0105/2 A92I800 [GE2596]CREATIVE MARKETING: COMMUNITIES, CULTURE AND CONTEXTS 2.0 Y Chung, Hsiao-Ling,Chen, Fay