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創意行銷:社區、文化與場域
CREATIVE MARKETING: COMMUNITIES, CULTURE AND CONTEXTS

The course aims to develop undergraduate students’ fundamental understanding toward the principles and practices of ‘creative marketing’ and its applications to the context of local community development. Students will learn about how to explore and examine issues of local communities and culture, and how the tools and principles of creative marketing can be integrated in community development. The course proceeds through two approaches: subject-specific lectures and project-based group exercises, and is divided into three parts. PART 1: The Fundamental Concepts starts the lecture series introducing the key concepts, including the definitions of Cultural and Creative Industries (CCI) and relates to the basics pf Creative Marketing by referring to the local cases, and the challenges surrounding its recent development. The first part completes with briefing students’ group projects guideline and a mini workshop. PART 2: Contexts of Cultural and Creative Design continues to be 1) an successive introduction of the fundamental concepts and cases from the perspectives of the Communities, Culture and Contexts; and 2) students’ progress report and feedback of their community development group projects. Students will be able to work in groups and to identify and compare the developmental problems, trends and conditions of the chosen cases. By discussing the development approaches that have been applied to the selected cases, students will be able to critically analyze the conditions and factors that have contributed to their current state and to propose for an alternative way forward. PART 3: Practicing and Presentation will conclude the course by conducting collaborative projects and workshops on the assigned community, and students’ final presentations. Students will learn and reflect upon the key concepts of creative marketing through lectures, group exercise and workshop across themes of ‘community’ and ‘culture’ and ‘context’.
The course aims to develop undergraduate students’ fundamental understanding toward the principles and practices of ‘creative marketing’ and its applications to the context of local community development. Students will learn about how to explore and examine issues of local communities and culture, and how the tools and principles of creative marketing can be integrated in community development. The course proceeds through two approaches: subject-specific lectures and project-based group exercises, and is divided into three parts. PART 1: The Fundamental Concepts starts the lecture series introducing the key concepts, including the definitions of Cultural and Creative Industries (CCI) and relates to the basics pf Creative Marketing by referring to the local cases, and the challenges surrounding its recent development. The first part completes with briefing students’ group projects guideline and a mini workshop. PART 2: Contexts of Cultural and Creative Design continues to be 1) an successive introduction of the fundamental concepts and cases from the perspectives of the Communities, Culture and Contexts; and 2) students’ progress report and feedback of their community development group projects. Students will be able to work in groups and to identify and compare the developmental problems, trends and conditions of the chosen cases. By discussing the development approaches that have been applied to the selected cases, students will be able to critically analyze the conditions and factors that have contributed to their current state and to propose for an alternative way forward. PART 3: Practicing and Presentation will conclude the course by conducting collaborative projects and workshops on the assigned community, and students’ final presentations. Students will learn and reflect upon the key concepts of creative marketing through lectures, group exercise and workshop across themes of ‘community’ and ‘culture’ and ‘context’.

課程教育目標
A 培育學生人文素養 Develop humanistic literacy
B 學習跨領域的基礎知識 Acquire interdisciplinary knowledge
C 養成因應新事務與學習新知識的能力 Respond to social change and obtain new knowledge
D 成為現代社會的健全公民 Become active and engaged citizens
E 促進社會整體的幸福 Contribute to the welfare of humankind
課程基本素養與核心能力
H 慎思明辨能力
I 跨領域能力
L 創新與領導能力
近年開課資訊
開課年度 課程碼 分班碼 課程名稱
(超連結為課程大綱)
學分數 英語授課 授課教師
0107/2 A92I800 創意行銷:社區、文化與場域 2.0 Y 仲曉玲,陳慧琴
0106/2 A92I800 創意行銷:社區、文化與場域 2.0 Y 仲曉玲,陳慧琴
0105/2 A92I800 創意行銷:社區、文化與場域 2.0 Y 仲曉玲,陳慧琴